G-SHOCK, the watch that CASIO uses to bring the new concept of toughness to the world of a wearable timepiece.
It began with a reckless challengeto the conventional wisdom of the day, a developer's belief that it was possible to construct a watch that wouldn't break, even if dropped, Project Team Tough was formed to build such a watch in the year 1981. The team created over 200 prototypes, one after another over a period of about two years.
They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core.
And G-SHOCK hascontinued its unceasing evolution ever since, in pursuit of greater toughness in every respect, from structure and materials to functions.
Today, the development team's passionate challenge and constant efforts have reached fruition in Triple G Resist, a structure with the strength to withstand 3 types of gravitational acceleration.
In its pursuit of usability under any circumstances, moreover, G-SHOCK realized the installation of Smart Access, a system assuring agile, reliable operability.
Stronger than ever, and targeting even greater strength, G-SHOCK's challenge is never-ending. And will continue leading the world to be the toughest.
Watch Outz has been established for almost 10 years, we began with G-Shock and we will keep on bringing you with the latest and coolest models.