On November 9th, 2023, a grand event celebrating the 40th anniversary of Casio's durable watch, "G-SHOCK," took place in New York. One of the highlights of the event was the unveiling of a precious limited edition 18K G-SHOCK, which is the only one of its kind in the world. Let's delve into the night of the G-SHOCK event, which was filled with solidity and excitement.
G-SHOCK, 40 Years Strong!
The venue for SHOCK THE WORLD NYC was the Manhattan Center on 34th Street. This location has become familiar to G-SHOCK fans in New York as it has been the stage for the SHOCK THE WORLD Tour since 2008. The event "SHOCK THE WORLD" returned to its old stomping grounds, and enthusiastic fans from New York and its surrounding areas gathered to witness the spectacle. They were treated to scenes they had never seen before
Virtual G-SHOCK and the Next Generation of Vintage Enthusiasts
One of the interesting sights was guests wearing VR goggles and using hand gestures to perform various actions. This scene took place in the "MY G-SHOCK" experience corner, which opened in the metaverse. "MY G-SHOCK" is a service that allows users to customize their own G-SHOCK by combining different parts. In the virtual world of "VRChat," users can try on their avatars and have fun. It was fascinating to see African American girls, Caucasian youth, and Hispanic men selecting colors and items that best represented them
A Showcase of G-SHOCK's History and Milestones
Another impressive corner was the "History" section, where 240 models that played a significant role in G-SHOCK's history were displayed. The evolution and progression of G-SHOCK were experienced firsthand. At the "Vintage" corner, young enthusiasts were captivated by the early G-SHOCK collections. Interestingly, there is a growing trend among young fans, especially in the United States, who are becoming more and more interested in vintage or early G-SHOCK models. These young individuals who were not around when G-SHOCK was first released are finding charm in the retro designs
The Highlight of the Night: 18K G-SHOCK
The most anticipated moment of the event was the unveiling of the 18K G-SHOCK, which was limited to only one piece worldwide. This luxurious timepiece garnered attention from both G-SHOCK enthusiasts and watch collectors. Its solid construction and unique design made it a true gem. The lucky individual who was able to own this exclusive G-SHOCK must have felt like they were holding a piece of history in their hands
The G-SHOCK 40th-anniversary event, "SHOCK THE WORLD," held in New York, was a night filled with excitement and celebration. From the virtual G-SHOCK experience to the display of G-SHOCK's history and the unveiling of the exclusive 18K G-SHOCK, it was an event that left a lasting impression on attendees. It showcased the enduring popularity and influence of G-SHOCK after four decades. The event highlighted the brand's ability to continuously captivate both existing fans and a new generation of enthusiasts