Discover the Allure of Grand Seiko at the Iconic Omotesando Hills in Tokyo

Are you ready to embark on an unforgettable journey to Japan in 2024? Get ready to be captivated by the charm of the Land of the Rising Sun, and here's some exciting news that will make your trip even more special if you're a watch enthusiast.


The Japanese yen is currently at its lowest in 34 years, making it the perfect time for travelers and shoppers to indulge in their passion for luxury timepieces. And amidst the vibrant streets of Tokyo's fashionable district, Omotesando, a remarkable landmark awaits you – the Grand Seiko Boutique at Omotesando Hills.

Discover the Allure of Grand Seiko at the Iconic Omotesando Hills in Tokyo WatchOutz.com

Opening its doors on April 27th, this boutique stands out as a unique gem among all the Grand Seiko Boutiques worldwide. Step inside, and you'll find yourself immersed in a captivating space that embodies the brand's message, "Alive in Time." As you journey through the entrance into the main area, be prepared to be mesmerized by the immersive experience created by the visual projections and music on the LED walls, showcasing the iconic "Evolution 9 Collection" that represents the new horizons of Grand Seiko.


But that's not all. For the first time in a Grand Seiko Boutique, a dedicated section is designed to allow you to directly explore and interact with the models from the Evolution 9 Collection. Here, you can effortlessly experience the meticulous craftsmanship and exquisite precision that Grand Seiko has consistently upheld.

Discover the Allure of Grand Seiko at the Iconic Omotesando Hills in Tokyo WatchOutz.com

As you wander through the boutique, don't miss the opportunity to admire the captivating artworks on display in the showroom windows. These artworks, created by artists who beautifully express the essence of Grand Seiko, establish a new connection between visitors and the brand in the cultural hub of Omotesando.


The inaugural artist featured is none other than Nakamura Koho, the fourth generation of the renowned Hakata Ningyo doll-making studio, "Nakamura Doll." Taking inspiration from the iconic lion emblem of Grand Seiko, Nakamura skillfully reinterprets it through his unique artistic vision. The result is a magnificent piece titled "The Lion of Time," a three-dimensional representation of the lion's emblem using the techniques of Hakata Ningyo doll-making.

Discover the Allure of Grand Seiko at the Iconic Omotesando Hills in Tokyo WatchOutz.com

Nakamura Koho shares his thoughts on the artwork: "By engaging with natural materials and deeply understanding their essence, the spirit of traditional Japanese craftsmanship, which aims to bring out the maximum beauty of the materials, resonates with the art of watchmaking embodied by Grand Seiko. In this artwork, I incorporated the essence of the Japanese lion, infusing it into the sculpture. Although the color may differ from a typical lion, it represents the imagined colors that Grand Seiko would possess when it takes on a living form. I aimed to express the experience of wearing a Grand Seiko watch, evoking a sense of pride and empowerment."


From the perspective of Mr. Naito, the President and CEO of Seiko Watch Corporation: "We are thrilled to open the Grand Seiko Boutique at Omotesando Hills, a landmark destination in Omotesando, where cutting-edge culture and trends emerge, attracting discerning individuals from around the world. Through this boutique, we sincerely hope that many customers will have the opportunity to experience and appreciate the true value of Grand Seiko's ongoing evolution."

Discover the Allure of Grand Seiko at the Iconic Omotesando Hills in Tokyo WatchOutz.com

So, if you're planning a visit to Japan in 2024, don't miss the chance to immerse yourself in the world of Grand Seiko at the Omotesando Hills boutique. Located at 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001, this exquisite destination promises a unique and unforgettable experience.


And for those who can't wait to explore the world of luxury timepieces, visit WatchOutz.com, where we offer a carefully curated selection of watches, including the coveted Grand Seiko series. Discover the latest releases from Grand Seiko Sports and other renowned brands, and our dedicated team is always ready to assist you. Contact us at cs@watchoutz.com for more information.


Indulge in the artistry and craftsmanship of Grand Seiko, and let your journey to Japan be an extraordinary one in 2024.